The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

★★★★★ 4.3 111 reviews

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Management number 233468531 Release Date 2026/06/27 List Price US$2.76 Model Number 233468531
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From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses.In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.You follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to fall in love with him... and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship.In the process, you learn how to construct a powerful sales letter. Read more

ASIN B0085MCL1Q
XRay Not Enabled
Language English
File size 4.8 MB
Page Flip Enabled
Publisher American Writers & Artists, Inc.
Word Wise Enabled
Print length 139 pages
Accessibility Learn more
Screen Reader Supported
Publication date November 1, 2009
Enhanced typesetting Enabled

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